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CASIO WATCH MTP-E303BL-1AVDF

KShs17,695.00

CASIO WATCH MTP-E303BL-1AVDF

  • Case / bezel material: Stainless steel
  • Genuine Leather Band
  • Black ion plated case
  • Mineral Glass
  • 50-meter water resistance
  • Regular timekeeping
  • Analog: 3 hands (hour, minute, second),
  • 3 dials (date, day, 24-hour)
  • Accuracy: ±20 seconds per month
  • Approx. battery life: 3 years on SR927SW

Casio is admittedly something of an odd case study for a menswear site. For one thing, they make watches rather than clothing, and by and large those watches have an ostensibly niche appeal. Moreover, watchmaking is just one part of an otherwise sprawling and multifaceted business empire. You’re as likely to find ‘Casio’ printed on a calculator or keyboard as you are a wristwatch, not to mention a slew of other electronic products including digital cameras, mobile phones, gaming consoles, and tills (or cash registers, depending on which part of the world you’re conducting said bit of technological sleuthing).

While all of this makes Casio a somewhat unusual proposition in menswear, these selfsame features make it a paragon of Japanese business in the latter part of the 20th century and beyond, the landscape of which is largely defined by labyrinthine conglomerates boasting a laundry lists of diversified operations. Casio was founded well before this became the norm, however, back in 1946 in Mitaka, Tokyo by Kashio Seisakujo, who started out making mechanical parts. Among his early products was a so-called yubiwa pipe, a metal ring worn on the hand intended to suspend a cigarette while smoking. Since tobacco, like so many commodities, was in short supply in postwar Japan, cigarettes were typically smoked right down to the nub and Casio’s early innovation helped save smokers’ fingers and lips from getting burnt in the process.

 

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